Category Archives: Hair Care

The Secrets to Hair Bond Repair and Strengthening

Your hair is your canvas, and transformative treatments like hair bond repair and hair straightening offer unique ways to express your style and enhance your natural beauty. Whether you’re seeking to mend the effects of damage and embrace healthier locks or craving the sleek, polished look of straightened hair, you’ve come to the right place. Our blog will be your trusted companion on this hair transformation journey, providing you with natural insights, expert tips, and everything you need to know about these game-changing procedures. Say goodbye to bad hair days and hello to confidence and elegance – let’s dive in!

What is Hair Bond Repair?

Hair bond repair is a treatment designed to restore and strengthen the bonds within the hair shaft that may have been weakened or damaged due to various factors such as chemical treatments (e.g., coloring, perming), excessive heat styling, or environmental stressors. The treatment typically involves the use of specialized products that contain ingredients to rebuild and reinforce these bonds, like Tera Bond resulting in improved hair strength, elasticity, and overall health. It helps to reduce breakage, enhance manageability, and restore the hair’s natural shine and texture.

It’s important to note that hair bond repair treatment should be performed by trained professionals to ensure safety and desired results. Additionally, the treatment depends on individual preferences, hair type, and the specific goals you have for your hair.

Understanding Hair Bonds:

Hair, a marvel of nature, comprises a complex structure of proteins, primarily keratin, and a network of chemical bonds. Understanding these bonds is crucial to comprehend how our hair behaves, reacts to treatments, and why it sometimes needs a little extra care.

  • Disulfide Bonds:

Nature: Strongest type of bonds in the hair.

Formation: Formed between sulfur atoms in two separate protein chains.

Function: Responsible for the hair’s overall strength and elasticity.

Impact: Chemical treatments and heat styling can break these bonds, leading to weakened hair.

  • Hydrogen Bonds:

Nature: Weaker than disulfide bonds but crucial for hair structure.

Formation: Formed between the hydrogen atoms in one amino acid and the oxygen atoms in another.

Function: Contribute to hair flexibility and shape.

Impact: Temporary changes like those from heat or water; hair returns to its natural state when cooled or dried.

  • Salt Bonds:

Nature: Weak bonds compared to disulfide and hydrogen bonds.

Formation: Attraction between positive and negative charges in amino acids.

Function: Help in maintaining the hair’s structure and stability.

Impact: This can be affected by pH changes in hair care products.

Understanding these bonds is fundamental as various hair treatments, including bond repair and straightening, work on manipulating these bonds to achieve specific results. Bond repair treatments aim to strengthen and restore these bonds, while hair straightening treatments involve altering them to achieve a smoother, straightened appearance.

Common Causes of Hair Damage:

Our hair is a testament to our identity and style, but it often faces a range of challenges that can leave it damaged and lackluster. Identifying the common culprits behind hair damage is the first step towards nurturing and revitalizing your locks.

  1. Excessive Heat Styling:

Blow dryers, straighteners, and curling irons can expose your hair to high temperatures, leading to weakened and brittle strands. The heat strips away natural moisture, leaving hair dehydrated and prone to breakage.

  1. Chemical Treatments:

Chemical processes like coloring, perming, and relaxing alter the hair’s structure, making it more susceptible to damage. These treatments often involve harsh chemicals that weaken the hair and, if not done correctly, can cause irreparable harm.

  1. Overwashing and Harsh Shampoos:

Washing your hair too frequently or using shampoos with harsh ingredients can strip away the natural oils that protect and nourish the hair. This can result in a dry scalp, brittle hair, and increased breakage.

  1. Tight Hairstyles and Hair Accessories:

Constantly tying your hair tightly or using hair accessories that pull can cause stress and damage to the hair shaft and follicles, leading to traction alopecia and thinning of the hair.

  1. Environmental Factors:

Exposure to harsh weather conditions, pollution, UV rays, and saltwater can weaken the hair, making it more susceptible to damage and breakage.

  1. Poor Diet and Nutrition:

A diet lacking in essential nutrients, especially protein, vitamins, and minerals, can result in weak, dull hair that is more prone to damage.

  1. Lack of Moisture:

Insufficient hydration and moisturization can cause dryness and frizz, making the hair more susceptible to breakage and damage.

  1. Physical and Mechanical Damage:

Vigorous towel-drying, rough brushing, or using inappropriate hair tools can cause physical damage to the hair cuticle, leading to breakage and split ends.

Signs of Damaged Hair

Your hair has a unique language, and understanding the signs of damage it’s expressing can be pivotal in preserving its health and beauty. Here are the key indicators that your hair might be in need of some tender loving care:

  1. Split Ends:

Appearance: Hair strands split into two or more ends at the tips.

Cause: Weakened, damaged hair shafts.

Solution: Regular trims and deep conditioning to prevent further splitting.

  1. Dry and Brittle Texture:

Appearance: Hair lacks moisture, feels rough, and breaks easily.

Cause: Loss of natural oils or exposure to harsh chemicals and heat.

Solution: Deep conditioning treatments, avoiding excessive heat, and maintaining a balanced diet.

  1. Excessive Frizz:

Appearance: Unmanageable, flyaway hair that lacks smoothness and shine.

Cause: Lack of moisture, damaged cuticles, or high humidity.

Solution: Hydrating masks, anti-frizz serums, and gentle drying techniques.

  1. Lackluster and Dull Hair:

Appearance: Hair loses its shine and appears lifeless.

Cause: Product buildup, pollutants, or damaged cuticles.

Solution: Clarifying shampoos, regular cleansing, and protective hairstyles.

  1. Tangled Hair:

Appearance: Hair frequently forms knots and tangles.

Cause: Damaged, rough hair cuticles.

Solution: Conditioning treatments, wide-toothed combs, and gentle detangling.

  1. Easily Breakable Strands:

Appearance: Hair breaks or snaps easily, even with minimal force.

Cause: Weakened hair structure from excessive styling or chemical treatments.

Solution: Protein-rich treatments, avoiding over-styling, and protective hairstyles.

  1. Scalp Issues:

Appearance: Dryness, itchiness, or flakiness of the scalp.

Cause: Improper hygiene, harsh products, or skin conditions.

Solution: Scalp treatments, gentle shampoos, and regular cleansing.

  1. Changes in Elasticity:

Appearance: Hair loses its stretch and doesn’t return to its original shape.

Cause: Protein loss from damage to the hair’s structure.

Solution: Protein treatments and minimizing damage through gentle care.

Understanding these signs is vital in tailoring your hair care routine and seeking appropriate treatments to restore your hair’s health.

Damaged Hair Repair with Tera Bond:

Hair bond repair treatments have emerged as a game-changer in the world of hair care, offering a pathway to mend and fortify the bonds within our hair. If you’ve been dealing with damaged, weakened, or over-processed hair, a bond repair treatment might be just what your locks need to regain their strength and vitality. This is where Tera Bond comes in. It is a reactive bond multiplier that repairs hair from the inside out. Its innovative formula is designed to deeply penetrate the hair, restoring and strengthening the weakened bonds. 

1. It repairs broken bonds between proteins:

TeraBond works to restore hair shape, structure, and strength by repairing and reestablishing the broken bonds between proteins in the hair. This helps to improve the overall integrity and resilience of the hair.

  1. Fills voids:

TeraBond fills in gaps or voids within the hair structure, reducing porosity. By doing so, it increases the hydrophobicity (repelling water) of the hair and enhances its resistance to humidity, contributing to better moisture retention and protection against environmental factors.

  1. Smoothens the cuticle:

TeraBond smooths the hair cuticle, improving shine and enhancing the compatibility of the hair. A smooth cuticle reduces friction between hair strands and reinforces the hair fiber’s protective shield, promoting a healthier and shinier appearance.

  1. Controls oxidation:

TeraBond helps control and slow down the rate of oxidation during chemical treatments. This is crucial in minimizing damage to the hair that can occur due to oxidative processes, which are often involved in various chemical treatments such as coloring or perming.

Some tried and tested treatments using Tera Bond on some common chemically treated hair are as follows:

  1. Bleached Hair

To delve into the effects of various treatments on the hair’s health during bleaching, we conducted an extensive experiment using virgin black hair tresses. Our aim was to uncover the potential of treatments in reducing damage and promoting hair repair.

Materials Utilized:

TeraBond: An 8.5% solution in water, known for its potential protective qualities.

Olaplex #1: Utilized in accordance with the instructions specified on the packaging.

Bleach + Developer: The standard components of a typical bleaching mixture.

Experimental Procedure:

We meticulously designed a procedure to bleach the virgin black hair tresses, simulating a realistic bleaching scenario, to observe the impact of various treatments:

Untreated Tresses (Control Group): This group served as the baseline, allowing us to evaluate the natural effects of bleaching without any specific treatment.

TeraBond-Treated Tresses: For this group, we prepared a paste by combining the 8.5% TeraBond solution in water with bleach + developer. The resultant paste was gently applied to the tresses. Subsequently, the treated tresses underwent the bleaching process outlined in our procedure. After this, the tresses were thoroughly rinsed and left to air-dry.

Olaplex-Treated Tresses: Olaplex #1 was carefully applied, following the instructions provided on the packaging. The tresses were then subjected to the same bleaching process as in the previous groups. After the bleaching process, the tresses were rinsed and air-dried.

Results and Observations:

The results were illuminating, showcasing the varying effects of each treatment on the bleached hair tresses:

Untreated Tresses: As anticipated, the untreated tresses exhibited extensive damage following the rigorous bleaching process.

Olaplex-Treated Tresses: Tresses treated with Olaplex displayed visible signs of repair, suggesting the potential of Olaplex to mitigate damage and improve the overall health of the hair post-bleaching.

TeraBond-Treated Tresses: The most promising results were observed with the tresses treated with TeraBond. They displayed a substantial reduction in damage and showcased even more pronounced signs of repair compared to the Olaplex-treated tresses. TeraBond seemed to be highly effective in minimizing the damage typically associated with bleaching, highlighting its potential as a protective and reparative treatment.  

This experiment shed light on the significance of using appropriate treatments during the bleaching process. While Olaplex showcased its repair capabilities, TeraBond emerged as a standout, demonstrating its potential to not only repair but also provide a protective shield for the hair, paving the way for healthier and happier tresses in the realm of hair coloring and styling.

  1. Color Treatment

Similar observations were noted for hair with color treatment. In Untreated Tresses the shine of untreated tresses is dull and diffused, lacking a distinct shine or gloss. The individual hair fibers are thin, resulting in lower overall volume, giving a thin and flat appearance to the tresses.

In Bond Multiplier Tresses (Treated with TeraBond and Olaplex), have distinct and bright white shine bands, indicating enhanced shine and gloss. It also results in thicker individual hair fibers and increased tress volume, giving a fuller and more voluminous appearance to the tresses.

Tera Bond by United Descaler offers an effective solution to revive and fortify your hair’s bonds, providing a pathway to healthier, more resilient locks. 

Maintaining Repaired Hair Locks:

Maintaining that sleek look and ensuring the health of your hair requires some care and attention. Here are essential tips to keep your hair looking fabulous and healthy:

  1. Protective Hairstyles:

Choose protective styles like buns, braids, or ponytails to minimize daily manipulation and friction that can cause frizz or damage to your repaired hair.

  1. Silk or Satin Pillowcases:

Sleep on a silk or satin pillowcase to reduce friction and prevent your hair from getting tangled or frizzy while you sleep.

  1. Use Heat Protectants:

Before using any heat styling tools, apply a good quality heat protectant to shield your hair from the damaging effects of heat.

  1. Regular Trims:

Schedule regular trims to keep split ends at bay and maintain the healthy look. Aim for a trim every 6-8 weeks.

  1. Avoid Over-Washing:

Reduce the frequency of washing your hair to prevent excess dryness. When you do wash, use a sulfate-free shampoo and a moisturizing conditioner.

  1. Cold Water Rinses:

Rinse your hair with cold water after conditioning to seal the cuticles, promoting a smoother and shinier appearance.

  1. Deep Conditioning:

Incorporate deep conditioning treatments into your routine to nourish and moisturize your hair. 

  1. Limit Exposure to Humidity:

Use anti-humidity products to maintain your hairstyle during humid weather.

  1. Regular Oil Treatments:

– Apply a light, nourishing oil such as argan or jojoba oil to the ends of your hair to keep it hydrated and prevent split ends.

  1. Professional Maintenance:

– Schedule touch-up appointments with your stylist for any necessary treatments to keep your hair looking fresh and well-maintained.

  1. Balanced Diet and Hydration:

– Eat a balanced diet rich in vitamins, minerals, and proteins, and stay well-hydrated for overall hair health.

By following these tips and maintaining a consistent hair care routine, you can prolong the sleek and healthy appearance of your hair while ensuring its long-term health and vitality. Enjoy your beautiful tresses!

Preventing Future Damage:

Preventing future hair damage is crucial for maintaining healthy and beautiful hair in the long term. Here are some effective strategies:

  1. Limit Heat Styling: Minimize the use of heated styling tools and always apply a heat protectant when you use them.
  2. Air Dry Whenever Possible: Allow your hair to air dry naturally to reduce exposure to heat and maintain its moisture levels.
  3. Protect Your Hair from the Sun: Wear a hat or use hair products with SPF to protect your hair from the sun’s harmful UV rays.
  4. Regular Conditioning: Condition your hair after each wash to replenish moisture and improve its elasticity. Use deep conditioning treatments weekly for an extra boost of hydration.
  5. Gentle Towel-Drying: Gently squeeze excess water from your hair using a soft, microfiber towel to avoid breakage.
  6. Wide-Toothed Comb: Use a wide-toothed comb to detangle wet hair gently, starting from the ends and working your way up.
  7. Low-Manipulation Hairstyles: Opt for hairstyles that require minimal pulling, twisting, or braiding to reduce stress on the hair shaft and scalp.
  8. Regular Scalp Massage: Massage your scalp regularly to promote blood circulation and a healthy scalp environment, encouraging hair growth and strength.
  9. Balanced Diet: Maintain a diet rich in vitamins, minerals, and proteins essential for healthy hair growth by incorporating fruits, vegetables, lean proteins, and whole grains into your meals.
  10. Hydration: Drink plenty of water daily to keep your body and hair well-hydrated, which is key to maintaining healthy hair.
  11. Avoid Excessive Chemical Treatments: Minimize chemical treatments like perming, coloring, and bleaching to reduce damage to the hair’s structure.
  12. Regular Check-ups: Visit a professional stylist regularly for trims and assessments of your hair’s health and condition.
  13. Listen to Your Hair: Pay attention to how your hair responds to various treatments and adjust your routine accordingly. Every individual’s hair is unique and may require different care.

By following these tips and adopting a gentle, holistic approach to hair care, you can protect your hair from potential damage and promote a lifetime of healthy, beautiful locks. Your hair deserves the best care, so treat it with love and attention!

Hair Bond Repair Myths:

In the realm of hair care and styling, myths and misconceptions often circulate about bond repair and chemical treatments. Let’s set the record straight by debunking some common myths associated with these transformative procedures:

Myth 1: “Bond Repair and Straightening Are the Same Thing”

Reality: Bond repair and hair straightening are distinct treatments with different purposes. Bond repair aims to strengthen and rebuild the hair’s internal structure, while hair straightening focuses on altering the hair’s natural texture to achieve a straightened appearance.

Myth 2: “Hair Bond Repair is Only for Severely Damaged Hair”

Reality: Hair bond repair treatments are beneficial for a wide range of hair conditions, not just severely damaged hair. Even if your hair isn’t severely damaged, these treatments can provide immense benefits in strengthening and maintaining healthy hair.

Myth 3: “Hair Bond Repair Treatments are Painful or Uncomfortable”

Reality: Hair bond repair treatments are typically painless and comfortable. The application involves the use of specially formulated products that are gentle on the hair and scalp. If you experience any discomfort, it’s essential to communicate with your stylist immediately.

Understanding the truth behind these myths is essential for making informed decisions about hair treatments. Always consult a professional stylist and conduct thorough research before undergoing any hair treatment. Your hair’s health and well-being should be a top priority.

FAQs:

Here are answers to some common questions about hair bond repair, hair straightening, and related topics:

  1. What is hair bond repair, and how does it work?

Hair bond repair is a process that helps restore and strengthen the bonds within the hair shaft, which can be broken or damaged due to various factors like heat styling, chemical treatments, or environmental exposure. It typically involves using specialized products that penetrate the hair shaft and repair these bonds, improving the hair’s strength and vitality.

  1. Is hair bond repair suitable for all hair types?

Yes, hair bond repair is generally suitable for all hair types, including damaged, colored, chemically treated, or naturally healthy hair. It helps improve the overall health and strength of the hair.

  1. How often should I get a hair bond repair treatment?

The frequency of hair bond repair treatments can vary based on your hair’s condition and the specific product or treatment being used. Typically, it’s recommended to have a hair bond repair treatment every 4 to 6 weeks, or as advised by your stylist.

  1. Are there natural alternatives to chemical hair treatments?

Yes, there are natural alternatives like using straightening brushes, blow-drying techniques, or natural ingredients such as aloe vera, coconut milk, or honey. These alternatives may help achieve a temporary straightened look without using harsh chemicals.

Always consult a professional stylist for personalized advice regarding hair treatments and care. Your hair’s health and safety should be a top priority in any hair care routine.

 

Betaine and Hair Care; Everything You Need To Know

In the realm of hair care, there’s a constant quest for the perfect solution that can revitalize our locks and unleash their true potential. Amidst the myriad of products and ingredients claiming miraculous results, one element that has recently garnered significant attention is betaine. Derived from natural sources such as sugar beets, wheat, and spinach, betaine has emerged as a game-changer in the world of hair care.

Betaine, also known as trimethylglycine, is a naturally occurring compound that offers a plethora of benefits for both scalp and hair health. While it has long been recognized for its positive impact on internal functions, such as liver health and cardiovascular function, its remarkable effects on hair quality have only recently come to light. As research expands and knowledge deepens, it becomes evident that Betaine possesses the potential to transform your hair care routine like never before.

This blog aims to delve into the wonders of betaine and Genencare OSMS BA, a highly purified Betaine as a critical ingredient in hair care products and explore its diverse range of benefits. From nourishing the scalp and strengthening hair follicles to enhancing moisture retention and combating hair damage, betaine has the ability to address multiple concerns simultaneously. Whether you’re battling dryness, frizz, thinning, or longing for lustrous locks, betaine could be the missing piece in your haircare puzzle.

Throughout this blog, we will explore the science behind Betaine’s effectiveness, its mechanisms of action, and its compatibility with different hair types. Additionally, we will uncover the best practices for incorporating betaine into your hair care routine. Whether you’re a haircare aficionado searching for the next breakthrough ingredient or an individual longing for a confidence-boosting transformation, read along as we unlock the power of Betaine and embark on a journey towards healthier, more radiant hair. Let’s dive in and discover the untapped potential of this remarkable compound.

What is Betaine?

Betaine, chemically known as trimethylglycine (TMG), is a naturally occurring compound found in various plant and animal sources. It is derived from choline, an essential nutrient, through a process known as methylation. Betaine gets its name from its discovery in sugar beets (Beta vulgaris), but it is also found in other foods like wheat, spinach, quinoa, and shellfish.

Structurally, betaine consists of three methyl groups attached to a glycine molecule, giving it a positive charge. This unique molecular structure contributes to its beneficial properties and functionality in various biological processes.

While betaine has gained recognition in the field of haircare, its applications extend far beyond that. In fact, its benefits have been studied and appreciated in different areas of health and nutrition. Betaine plays a crucial role in maintaining optimal bodily functions, such as liver health, cardiovascular health, and methylation processes.

Betaine acts as an osmolyte, meaning it helps regulate the balance of fluids and ions within cells, allowing them to maintain their shape and function under stress. This property is particularly significant in protecting cells from environmental challenges, such as heat, dehydration, and high salt concentrations. In the context of hair care, this osmolytic function of betaine aids in preserving the structural integrity of hair cells and protecting them from damage caused by external factors.

One of the notable attributes of betaine is its ability to enhance moisture retention. It helps to attract and retain water molecules, thereby improving hydration levels in the scalp and hair strands. This moisture-retaining property is particularly beneficial for individuals with dry, brittle, or frizzy hair, as it helps restore and maintain the hair’s natural moisture balance, resulting in improved softness, manageability, and overall hair health.

Moreover, betaine exhibits anti-inflammatory properties, which can help soothe and calm an irritated or inflamed scalp. It may assist in alleviating scalp conditions like dandruff, itching, and redness, making it an excellent ingredient for those dealing with scalp sensitivity or conditions related to inflammation.

In terms of hair growth and strength, betaine has been found to nourish and support hair
follicles. It helps fortify the hair strands, reducing breakage and brittleness. By promoting a healthy scalp environment and strengthening the hair shafts, betaine contributes to fuller,
thicker, and more resilient hair.

While betaine can be derived naturally from dietary sources, it is also utilized in the formulation of hair care products, shampoos, conditioners, and treatments. These products harness the beneficial properties of betaine to deliver targeted benefits for hair and scalp health.

As research continues, scientists and beauty experts are uncovering even more potential
applications of betaine in the realm of haircare. From its moisturizing and nourishing properties to its ability to protect against damage and inflammation, betaine offers a versatile solution for individuals seeking to transform their hair care routine and unlock the full potential of their locks.

Characteristics of Betaine

● Osmolytic Properties:

Betaine acts as an osmolyte, meaning it helps regulate the balance of fluids and ions within cells. This property allows cells to maintain their shape and function under various stressors, such as heat, dehydration, and high salt concentrations. In the context of haircare, this osmolytic function helps protect and maintain the structural integrity of hair cells, preventing damage caused by environmental factors.

● Hygroscopic Nature:

Betaine is highly hygroscopic, meaning it has the ability to attract and retain moisture from its surroundings. This characteristic makes it an excellent ingredient for hair care products aimed at hydrating and moisturizing the hair and scalp. Betaine helps improve the water content and hydration levels of the hair, leading to enhanced softness, manageability, and overall hair health.

● Anti-Inflammatory Properties:

Betaine exhibits anti-inflammatory properties, which can help soothe and calm an irritated or inflamed scalp. It may assist in reducing symptoms associated with scalp conditions such as itching, redness, and dandruff. By promoting a healthier scalp environment, betaine contributes to optimal hair growth and overall scalp health.

● Compatibility with Formulations:

Betaine is water-soluble, making it easy to incorporate into various hair care formulations,
including shampoos, conditioners, masks, and serums. It can be easily blended with other
ingredients and provides excellent compatibility in different product formulations, ensuring optimal delivery and efficacy.

● Biodegradability:

Betaine is readily biodegradable, meaning it can break down naturally and safely in the
environment without causing harm or polluting water sources. This characteristic makes betaine an eco-friendly choice for sustainable hair care products, aligning with the growing demand for environmentally conscious beauty options.

● Versatility:

Betaine exhibits versatile properties that benefit a wide range of hair types and concerns. It can be used to address issues such as dryness, frizz, breakage, and scalp sensitivity. Whether you have curly, straight, fine, or thick hair, betaine can be incorporated into your haircare routine to enhance overall hair health and appearance.

● Nutrient Support:

Betaine provides essential nutrients to the hair follicles, supporting their growth and overall health. It helps nourish the hair roots, promoting the production of stronger and healthier strands. Betaine’s nutrient support contributes to fuller, thicker, and more resilient hair over time. These characteristics make betaine a highly desirable ingredient in the realm of haircare, offering multiple benefits for the scalp and hair. Its ability to regulate moisture, reduce inflammation, and support overall hair health makes it a versatile compound for addressing various hair concerns and achieving optimal hair vitality.

Betaine for Hair Care; Everything you need to know

● Moisture Retention:

One of the standout attributes of betaine is its ability to attract and retain moisture. By forming hydrogen bonds with water molecules, betaine helps to hydrate the hair strands and scalp, preventing dryness and promoting optimal moisture balance. This is particularly beneficial for individuals with dry, brittle, or frizzy hair, as betaine can restore and maintain the hair’s natural moisture, resulting in improved softness, manageability, and overall hair health.

● Strengthening and Protection:

Betaine plays a vital role in fortifying the hair strands and protecting them from damage. It
helps to improve the structural integrity of the hair shafts, reducing breakage, split ends, and brittleness. By strengthening the hair fibers, betaine promotes healthier and more resilient hair.

● Scalp Health:

A healthy scalp is crucial for luscious and vibrant hair. Betaine exhibits anti-inflammatory
properties, which can help soothe and calm an irritated or inflamed scalp. It may assist in
alleviating scalp conditions like dandruff, itching, and redness. By creating a harmonious scalp environment, betaine promotes optimal hair growth and ensures a healthy foundation for your locks.

● Nourishment and Growth:

Betaine nourishes and supports hair follicles, promoting hair growth and thickness. It provides essential nutrients to the hair roots, stimulating the production of stronger and healthier strands. Regular use of betaine-infused hair care products can contribute to fuller and thicker hair over time.

● Protection against Environmental Stressors:

Hair is constantly exposed to various environmental stressors, such as UV radiation, pollution, and heat styling tools. Betaine acts as a protective shield, guarding the hair against damage caused by these external factors. It helps to maintain the hair’s natural moisture barrier and prevents excessive dryness and protein loss.

● Compatibility with Different Hair Types:

Betaine is suitable for various hair types, including curly, straight, thick, or fine hair. It is a
versatile ingredient that can address multiple hair concerns simultaneously. Whether you’re looking to improve hydration, strengthen your strands, or enhance overall hair health, betaine can be a valuable addition to your hair care routine. To incorporate betaine into your hair care regimen, look for shampoos, conditioners, masks, or serums that contain this beneficial ingredient. One such example that contains highly purified Betaine is Genencare OSMS BA. This product will help you experience the transformative effects
of betaine firsthand.

In conclusion, betaine offers a range of advantages for hair care, including moisture retention, strengthening, scalp health, nourishment, and protection against environmental stressors. By harnessing the power of betaine, you can elevate your hair care routine and unlock the potential for healthier, more beautiful hair.

Why should you choose Genencare OSMS BA, the moisturizing osmolyte?

● Stronger, Smoother, Healthier-Looking Hair:

Genencare OSMS BA strengthens the hair strands by improving their structural integrity,
reducing breakage, and preventing split ends. As a result, hair appears stronger, smoother, and healthier overall.

Reduced Frizz in Humid Environments:

Humidity can often lead to frizzy hair, making it difficult to manage and style. Genencare OSMS BA, containing highly purified Betaine, helps retain moisture in the hair, preventing excessive moisture absorption from the environment. This, in turn, reduces frizz and helps maintain a sleek, controlled hairstyle, even in humid conditions.

Prevention of Split Ends and Broken Hair:

Split ends and hair breakage are common concerns for many individuals. Genencare OSMS BA nourishes and fortifies the hair strands, reducing the occurrence of split ends and broken hair. By improving the hair’s strength and resilience, betaine helps maintain healthier hair lengths and promotes length retention.

Scalp Protection from Dehydration:

A well-hydrated scalp is essential for optimal hair health. Betaine’s ability to attract and retain moisture helps to keep the scalp hydrated, preventing dryness and itchiness. A moisturized scalp contributes to a healthy environment for hair growth and minimizes discomfort associated with dry scalp conditions.

Mildness and Mitigation of Surfactant Irritation:

Surfactants, commonly found in shampoos and other hair care products, can sometimes cause scalp and hair irritation. Betaine acts as a mild and gentle ingredient, mitigating the potential irritation caused by surfactants. By incorporating betaine into haircare products, manufacturers can create formulations that are milder and more suitable for individuals with sensitive scalps.

Improved Foam Sensory during Use:

Foam sensory refers to the overall experience of using a hair care product, particularly the
lathering and foaming aspects. Betaine enhances the foam sensation during product application, creating a rich and luxurious lather. This not only improves the user experience but also ensures efficient distribution of the product throughout the hair, enhancing its effectiveness.

By considering these consumer benefits, it becomes evident that incorporating Genencare OSMS BA, a highly purified Betaine product into haircare products can lead to stronger, smoother, and healthier-looking hair. It addresses concerns like frizz, split ends, and scalp dehydration while also providing a gentle and enjoyable experience during product use. Betaine’s versatility and effectiveness make it a valuable ingredient in hair care formulations, catering to the needs of a wide range of consumers.

Benefits of Incorporating Betaine in Your Formulations

● Scientifically demonstrated mode of action, many instrumental tests:

The brand can showcase the scientific evidence supporting the effectiveness of their betaine-based hair care products. This can include studies and instrumental tests demonstrating the specific ways in which betaine interacts with the scalp and hair, highlighting its beneficial properties and mechanisms of action.

● Clinical efficacy:

The brand can provide clinical data or studies that demonstrate the efficacy of their betaine-infused products. This includes before-and-after measurements or evaluations that show the positive impact of betaine on hair health, such as improved moisture retention, reduced breakage, increased shine, or enhanced scalp condition.

● Upcycled natural origin ingredient:

If the brand sources betaine from United Descaler, they can emphasize this eco-friendly aspect. Upcycling refers to the process of transforming waste or by-products into valuable materials, reducing waste, and promoting sustainability.

● Aligned with the zero-waste beauty trend:

The brand can position itself as aligned with the growing zero-waste beauty movement. This means they prioritize sustainable packaging, minimal use of plastic, and overall waste reduction throughout their production and distribution processes.

● Story on 360°C action on both scalp and hair:

The brand can emphasize that their betaine-based products offer comprehensive benefits for both the scalp and hair. This 360-degree approach ensures that the products address various concerns, such as scalp health, moisture retention, strengthening, and overall hair vitality.

● Readily biodegradable and non-ecotoxic:

Betaine is known to be readily biodegradable, meaning it can break down naturally and safely in the environment without causing harm. The brand can highlight this characteristic, emphasizing that their products are environmentally friendly and have minimal ecological impact.

● Water-soluble and easy to formulate:

Betaine’s water solubility makes it easy to incorporate into different hair care formulations. The brand can highlight that their products are well-formulated and provide optimal delivery and efficacy of betaine to the hair and scalp.

● Potential alternative to synthetic conditioners:

Betaine’s conditioning properties make it a potential alternative to synthetic conditioners. The brand can position their betaine-infused products as a natural and effective option for those seeking alternatives to conventional hair conditioners without compromising on performance.

By highlighting these brand benefits, companies can effectively communicate the unique selling points of their betaine-based hair care products. Additionally, Genencare OSMS BA from United Descaler assures quality and also decreases the carbon footprint, which can help to differentiate their brand in the market and attract consumers who prioritize scientific efficacy, sustainability, and natural alternatives in their hair care routine.

Recommended Application of Betaine

Let’s dive into the application details of betaine.

● Recommended Use:

Betaine is typically recommended for use in skincare and hair care formulations at a
concentration of 1-4%. This range ensures optimal effectiveness while allowing for compatibility with other ingredients in the formulation. It is important to note that the specific recommended use may vary depending on the desired product and its intended benefits. Therefore, it is advisable to refer to the guidelines provided by the manufacturer or consult a formulation expert for precise dosage recommendations.

● Aspect:

Betaine is available in the form of a colorless liquid. This means that it does not add any
significant color to the final product. The colorless aspect of betaine makes it versatile and
suitable for a wide range of cosmetic formulations without impacting the desired color or
appearance of the product.

● pH:

The pH range for betaine is typically between 4 and 5. pH is a measure of acidity or alkalinity, with lower values indicating higher acidity. The pH of betaine falls within a slightly acidic range, which is beneficial for maintaining the natural pH balance of the skin and hair. This pH range supports the overall health and function of the skin and hair.

● Solubility:

Betaine is hydrophilic, meaning it is soluble in water-based formulations. This characteristic makes it easy to incorporate into various cosmetic products, including shampoos, and conditioners. The hydrophilic nature of betaine allows it to blend seamlessly with other water- soluble ingredients, contributing to the formulation’s stability and effectiveness.

● Thermo-stability:

Betaine exhibits good thermal-stability, meaning it remains stable under typical temperature conditions encountered during formulation. However, it is recommended to add betaine to formulations at a temperature below 40°C (104°F). This temperature limitation ensures that the betaine retains its properties and effectiveness during the formulation process. It is essential to follow proper heating and cooling procedures when incorporating betaine into formulations to maintain its integrity.

Considering these application details, formulators can effectively incorporate betaine into their skincare and hair care formulations. The colorless liquid form and hydrophilic nature of betaine make it easy to blend and formulate with other ingredients. The recommended pH range ensures compatibility with the skin’s natural balance, and the recommended use percentage provides flexibility in achieving the desired effects. Lastly, the thermo-stability guidelines ensure that betaine maintains its efficacy throughout the formulation process.

In a Nutshell…

Betaine is a powerful ingredient that can transform your hair care routine. Its scientifically
proven effectiveness, ability to retain moisture, and promote scalp health make it a game-changer. Whether you’re looking to combat dryness, strengthen your strands, or align with eco-friendly practices, betaine is the solution. Embrace Genencare OSMS BA, a highly purified betaine and experience the remarkable benefits it brings to your hair, unlocking its true potential for health and beauty.

Everything you need to know about Aurist GHI

In the world of skincare, the search for effective and innovative ingredients is never-ending. One such ingredient that has gained significant attention in recent years is Aurist GHI. This powerful component has revolutionised skincare formulations, providing numerous benefits for the skin. In this blog post, we will delve into everything that you need to know about Aurist GHI, and explore why it has become a go-to ingredient for skincare products.

What is Aurist GHI?

INCI : Cyamopsis Tetragonoloba (Guar) Gum

AURIST GHI is a versatile and natural rheology modifier that offers exceptional sensory characteristics suitable for various applications. This innovative product is derived from the endosperm of the guar bean, a legume cultivated in India and Pakistan. Notably, the guar bean is renowned for its ability to withstand drought conditions, making it an environmentally-friendly choice.

During periods of drought stress, the outer layers of the guar bean’s endosperm experience water loss. However, the galactomannan cell walls, known for their thick nature, create a protective barrier that retains moisture in the inner regions. This unique property suggests that the guar bean’s mannans may also act as a hygroscopic buffer.

AURIST GHI’s distinctive thickening capabilities make it an ideal choice for a wide range of industries. When combined with xanthan gum, it forms strong associations, optimising viscosity and enhancing overall performance. Whether used in personal care, food, or other applications, AURIST GHI serves as a sustainable thickener, meeting the demands of formulations with eco-friendly claims.

Origin of Aurist GHI

AURIST GHI is a highly versatile thickener derived from the endosperm of the guar bean, a legume that possesses remarkable drought resistance characteristics. The guar bean’s ability to withstand arid conditions is crucial in regions where water scarcity poses a significant agricultural challenge. During periods of drought stress, the guar bean undergoes a fascinating physiological response.

As the drought intensifies, water loss occurs primarily in the outer layers of the guar bean’s endosperm. However, the galactomannan cell walls within the endosperm exhibit a unique structural property. They are thick and dense, acting as a barrier that prevents rapid water evaporation and maintains a relatively higher moisture level in the interior.

One intriguing consequence of this phenomenon is the creation of a microenvironment within the endosperm that remains comparatively moist for a certain period of time. This can be attributed to the hygroscopic nature of the galactomannan polysaccharides, known as mannans, present in the guar bean. Mannans have the ability to absorb and retain moisture, acting as a natural hygroscopic buffer.

The hygroscopic properties of AURIST GHI, derived from the guar bean’s endosperm, make it a truly unique thickener with a wide range of applications in various industries. Its ability to attract and hold moisture is highly valuable, especially in food and cosmetic formulations where maintaining moisture levels is critical for product stability and quality.

The effectiveness of AURIST GHI as a thickener lies in its capacity to absorb and retain water molecules. When incorporated into a product, it helps to enhance viscosity, improve texture, and stabilize emulsions. Furthermore, the hygroscopic nature of AURIST GHI allows it to act as a moisture regulator, preventing moisture loss or absorption from the surrounding environment. This characteristic makes it particularly useful in formulations where moisture control is essential, such as in personal care products, pharmaceuticals, and food applications.

Overall, the unique thickening properties of AURIST GHI, derived from the hygroscopic galactomannan cell walls of the guar bean, contribute to its widespread use across various industries. Its ability to serve as a hygroscopic buffer sets it apart from other conventional thickeners and establishes it as a valuable ingredient that helps maintain product integrity and performance in challenging conditions.

What are the typical characteristics of Aurist GHI?

  • Appearance: Aurist GHI is a fine powder with a color that can range from off-white to yellow. The powder has a smooth texture and is composed of small particles that are easily dispersible.
  • Viscosity: At a temperature of 25°C and a concentration of 1% in demineralized water, the viscosity of Aurist GHI is measured to be between 3000 and 4500 mPa*sec. This indicates that Aurist GHI has a moderate to high viscosity, meaning it has a relatively thick consistency and exhibits resistance to flow. The measurement is determined using a Brookfield RVT viscometer with a spindle speed of 20 rpm and Spindle 3.
  • Moisture: Aurist GHI contains a moisture content ranging from 4% to 15%. The moisture content refers to the amount of water present in the powder. This range indicates that Aurist GHI can contain a moderate level of moisture, which may affect its stability and shelf life. It is important to store and handle the powder in a controlled environment to prevent excessive moisture absorption or loss.
  • Bulk density: The bulk density of Aurist GHI is approximately 0.7 g/ml. Bulk density refers to the mass of a substance per unit volume when it is in a loose, powdered form. This measurement indicates that Aurist GHI is relatively light and can occupy a larger volume due to its low density. It should be noted that bulk density can vary depending on factors such as compaction, particle size, and handling methods.
  • pH: When Aurist GHI is dissolved in a 1% solution, the resulting pH falls within the range of 5.5 to 7.0. This indicates that the solution formed by Aurist GHI is slightly acidic to neutral. The pH range suggests that Aurist GHI is compatible with a wide range of pH environments and can be used in formulations with different acidity or alkalinity levels.
  • Total Viable Count: The maximum allowable total viable count in Aurist GHI is 100 colony-forming units (CFU) per gram. This measurement refers to the number of viable microorganisms, such as bacteria, that can be present in a given sample. The specified maximum count of 100 CFU/g indicates that Aurist GHI has undergone microbial testing to ensure its quality and safety. The low count signifies that Aurist GHI has a minimal level of microbial contamination, making it suitable for various applications where microbiological control is important.

These characteristics provide valuable information about the physical, chemical, and microbial properties of Aurist GHI, enabling users to understand its behaviour, handle it appropriately, and assess its suitability for specific applications.

What are the benefits of Aurist GHI?

  • Formulation at low pH: Aurist GHI is a versatile ingredient that offers a significant benefit in skincare formulations by being applicable for use in a wide range of pH levels, including low pH environments. This characteristic makes it particularly valuable in skincare leave-on formulas that contain acids such as Alpha Hydroxy Acids (AHA) serums.
  • Improved sensory: When Aurist GHI is combined with xanthan gum in skin care formulations, it further amplifies the sensory benefits. Xanthan gum is a natural ingredient commonly used as a thickening agent and stabilizer in cosmetic products. It helps improve the texture, consistency, and overall performance of the formulation.By combining Aurist GHI with xanthan gum, the resulting blend provides a synergistic effect. The low coefficient of friction from Aurist GHI and the thickening properties of xanthan gum create a formulation that not only feels smooth and luxurious on the skin but also improves the spreadability and ease of application. This can be particularly advantageous for leave-on products, such as moisturizers or serums, where the texture and sensory experience play a significant role.
  • Formulation with cationic components: Aurist GHI is a neutral charged gum, which means it lacks any positive or negative charge on its surface. This unique characteristic makes it highly advantageous in formulations that involve cationic components.Moreover, Aurist GHI is particularly well-suited for use in hair conditioner formulations. Hair conditioners often include cationic surfactants or conditioning agents that have an affinity for negatively charged hair strands. The neutral charge of Aurist GHI allows it to seamlessly blend with cationic conditioning agents, ensuring that they can effectively bind to the hair surface and provide the desired conditioning and moisturizing effects. Additionally, the neutral charge of Aurist GHI helps maintain the stability and consistency of the hair conditioner formulation.
  • Cold process rinse off: The benefit of Aurist GHI’s cold water solubility lies in its suitability for creating translucent conditioners through a cold mixing process. This feature offers advantages such as energy efficiency, process efficiency, visually appealing products, customization options, enhanced consumer experience, and marketing benefits.

Shelf life of Aurist GHI

Let’s break it down in detail the expected shelf life of Aurist GHI when stored under specific conditions:

  • Goods in the original packages: This refers to the Aurist GHI products that are still sealed in their original packaging. It implies that once the packaging is opened, the shelf life may be affected.
  • Temperature below 25°C: The recommended storage temperature for Aurist GHI is below 25 degrees Celsius. This means that the product should be stored in a cool environment, avoiding exposure to high temperatures that could potentially degrade the product.
  • Relative humidity less than 65%: The specified relative humidity level indicates that the product should be stored in an environment with relatively low moisture content. High humidity can lead to moisture absorption, which may affect the stability and quality of the product.
  • Retain stability for at least 12 months: The statement suggests that if the Aurist GHI products are stored in their original packaging at temperatures below 25°C and relative humidity below 65%, they are expected to remain stable and maintain their desired properties for a minimum of 12 months. This means that the product should remain effective, safe, and meet the quality standards during this period.

Disclaimer: It’s important to note that the provided information is specific to the Aurist GHI product and may not apply universally to other products or medications. Always refer to the product’s packaging or consult the manufacturer’s instructions for accurate storage guidelines and shelf life information.

Storage conditions for Aurist GHI

Aurist GHI is a product that is acceptably stable to air and heat, which means it can withstand certain levels of exposure to air and heat without significant degradation. However, it is still important to follow proper storage conditions to maintain its quality and effectiveness over time. Here are some detailed guidelines for storing Aurist GHI:

  • Temperature: Store Aurist GHI at room temperature, typically between 20°C to 25°C (68°F to 77°F). Avoid exposing it to extreme temperatures, such as direct sunlight, high heat sources, or freezing temperatures. Fluctuations in temperature can affect the stability and potency of the product.
  • Air Exposure: While Aurist GHI is relatively stable to air, it is advisable to minimise prolonged exposure to air to prevent any potential oxidation or moisture absorption. Close the container tightly after each use to maintain its integrity. If the product comes in a jar or bottle, ensure the lid is sealed properly to prevent unnecessary air exposure.
  • Moisture: Keep Aurist GHI away from excessive moisture or humidity. Moisture can cause the product to deteriorate, affect its consistency, or promote the growth of microorganisms. Avoid storing it in the bathroom or any area prone to high humidity levels.
  • Light: Protect Aurist GHI from direct sunlight or prolonged exposure to artificial light sources. Ultraviolet (UV) radiation can degrade the ingredients in the product and reduce its effectiveness. Keep it in a dark or opaque container, or store it in a drawer or cabinet away from light sources.
  • Packaging: If the product comes in its original packaging, it is generally recommended to store it in that packaging. The packaging is designed to provide adequate protection and maintain the stability of the product. However, if the original packaging is damaged or compromised, transfer the product to a suitable airtight container that provides proper protection.
  • Shelf Life: While Aurist GHI is stable under the recommended storage conditions, it is important to note its shelf life (read above). The product may have an expiration date or a recommended period of use after opening (PAO). Follow the manufacturer’s instructions regarding the shelf life and discard the product if it has passed the expiration date or PAO.

Please note: It is crucial to read and follow the specific storage instructions provided by the manufacturer or consult the product packaging for any additional recommendations or precautions. Proper storage conditions will help maintain the quality, efficacy, and longevity of Aurist GHI.

Suggested applications of Aurist GHI

Aurist GHI is a versatile ingredient with various applications in the categories of skin care, hair care, leave-on products, and rinse-off products.

Skin Care: Moisturizers, serums, creams, lotions, and anti-aging products.
Hair Care: Conditioners and hair masks.
Leave-On Products: Facial masks, sunscreens, and body lotions.
Rinse-Off Products: Cleansers, shampoos, and body washes.

The recommended use level of Aurist GHI ranges from 0.2% to 1%. It is important to note that the pH range of use for Aurist GHI is between 3 and 10, meaning it can be incorporated into formulations within this pH range for optimal effectiveness.

Please note: It is always advisable to consult the specific guidelines provided by the manufacturer (United Descaler) of Aurist GHI and conduct appropriate compatibility and stability tests when formulating products.

What are the compatibilties of Aurist GHI?

Aurist GHI is compatible with various water-soluble ingredients, such as polyols and alcohols, water-soluble polymers, surfactants (to be determined on a case-by-case basis), electrolytes, and ethanol up to a maximum of 10% solution. Let’s go into detail about the compatibility of Aurist GHI with each of these components:

Water-Soluble Ingredients (Polyols and Alcohols) are:

  1. Glycerin: Aurist GHI is compatible with glycerin, which is a commonly used humectant in skincare and cosmetic formulations. Glycerin helps to attract and retain moisture in the skin.
  2. Propylene glycol: Aurist GHI is compatible with propylene glycol, another widely used humectant with moisturizing properties. It helps to prevent products from drying out and enhances their texture.
  3. 13BG (Butylene Glycol): Aurist GHI is compatible with 13BG, which is a versatile ingredient that functions as a humectant, solvent, and viscosity enhancer. It improves the texture and spreadability of cosmetic formulations.
  4. 13PDO (Propanediol): Aurist GHI is compatible with 13PDO, which is a multifunctional ingredient that can act as a humectant, solvent, and antimicrobial agent. It helps to maintain the moisture balance in the skin.
  5. Pentylene glycol: Aurist GHI is compatible with pentylene glycol, which is a moisturizing and antimicrobial ingredient. It helps to improve the effectiveness and stability of cosmetic formulations.
  6. Ethoxydiglycol: Aurist GHI is compatible with ethoxydiglycol, a solvent that enhances the solubility of other ingredients in cosmetic formulations. It can also function as a humectant.

Water-Soluble Polymers:

  1. Carbomers: Aurist GHI is compatible with carbomers, which are high molecular weight polymers used as thickening agents in cosmetic formulations. Carbomers help to create gels and improve the consistency and stability of products.
  2. Acrylates/Alkylacrylate Crosspolymer: Aurist GHI is compatible with this type of crosslinked polymer, which is commonly used as a thickening agent and stabilizer in cosmetic formulations.
  3. Polyacrylamide: Aurist GHI is compatible with polyacrylamide, a polymer used for its thickening and film-forming properties in cosmetic products.
  4. Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer: Aurist GHI is compatible with this copolymer, which is used as a stabilizer, emulsion enhancer, and thickening agent in cosmetic formulations.
  5. Ammonium Acryloyldimethyltaurate/VP Copolymer: Aurist GHI is compatible with this copolymer, which functions as a thickening agent, emulsion stabilizer, and film-forming agent in cosmetic products.
  6. Sodium Polyacrylate: Aurist GHI is compatible with sodium polyacrylate, a high molecular weight polymer used as a thickener, emulsion stabilizer, and sequestering agent in cosmetic formulations.
  7. Surfactants: The compatibility of surfactants with Aurist GHI needs to be evaluated on a case-by-case basis. Surfactants can have complex interactions with other ingredients, and compatibility may depend on the specific formulation and desired product attributes. Testing and experimentation may be necessary to determine compatibility.
  8. Electrolytes: Aurist GHI is stable in the presence of electrolytes. Electrolytes are substances that dissociate into ions in water and can affect the stability and performance of cosmetic formulations. Aurist GHI is formulated to maintain stability even when electrolytes are present in the formulation.
  9. Ethanol: Aurist GHI can accommodate a maximum of 10% ethanol in solution. Ethanol is a common alcohol used as a solvent, preservative, and penetration enhancer in cosmetic and skincare products. However, it is important to note that exceeding the recommended concentration of ethanol can impact the stability and performance of the formulation.

In short, Aurist GHI exhibits compatibility with water-soluble ingredients such as polyols and alcohols, water-soluble polymers, and electrolytes. The compatibility with surfactants needs to be assessed on a case-by-case basis, while the maximum concentration of ethanol allowed is 10%. It’s important to consider specific formulation requirements, conduct compatibility tests, and ensure that the final product meets the desired stability, performance, and safety criteria.

In a quick glance…

Aurist GHI is a revolutionary skincare ingredient derived from the guar bean. Its unique properties make it an effective thickener and moisturizer in various applications. It can be used in low pH formulations, enhances sensory experience when combined with xanthan gum, and is compatible with cationic components. Aurist GHI also has a long shelf life when stored properly. It is suitable for skincare, hair care, leave-on, and rinse-off products. The ingredient is compatible with water-soluble ingredients and polymers. Its versatility and effectiveness make it a popular choice in the skincare industry.

How Does Xylitol Promote The Health Of Sensitive Skin?

How Does Xylitol Promote The Health Of Sensitive Skin?

While most of us are going crazy over skincare, we do not often realise different people have different skin types. Every skin type experiences different skin concerns and should be treated accordingly. Even the skin type within a family can differ from one another.

We have three main types of skin – normal, dry, oily and sensitive skin. While these are the most commonly occurring skin types, not many of us acknowledge this issue. You might have seen various skin care products made specifically for different skin types. One of those skin types that you hear about all the time is— sensitive skin.

 

Continue reading How Does Xylitol Promote The Health Of Sensitive Skin?

Hair care

What Is Betaine, and how is it an Emerging Ingredient for the Skincare and Haircare Industry?

The world of skin care and hair care products is expanding beyond our comprehension. The fascinating fact about this is that more and more consumers are getting to know what goes inside these products. It develops awareness and curiosity to know what best suits their requirements. Continue reading What Is Betaine, and how is it an Emerging Ingredient for the Skincare and Haircare Industry?