A natural
osmolyte
Upcycled from sugar production side stream
GENENCARE® OSMS BA is a sustainably sourced amino acid derivative naturally found in hair and skin. GENENCARE® OSMS BA is water soluble with multiple possible applications in skin care products, hair products, and cosmetics.
Consumers demand more from their hair and skin care products than ever before. Not only do they expect to see results, they’re more likely to research product sustainability before purchasing. GENENCARE® OSMS BA is a natural betaine that delivers on both levels.
Moisturization
Osmolytes help manage water balance and protect keratinocytes from hyperosmotic stress for long-term skin moisturization.
Strengthens skin barrier
Helps protects proteins and reinforces the tights junctions in the epidermis, for a reduction of the trans-epidermal water loss.
Improves sensory profile
Contributes to improving the sensory profile of formulation, for reduced stickiness and improved silky feeling. Also improves foam quality in rinsed-off formulas.
Inspired By Nature
Active ingredient are aligned with the zero-waste beauty movement
Natural protection
for skin
Benefits of GENENCARE® OSMS BA natural betaine for skin
Mode of action
As a Skin care product
Stratum Corneum hydration
As a humectant, betaine captures water molecules on the surface.
Skin barrier strengthening
Betaine makes the tight junctions between keratinocytes stronger; increase skin barrier integrity and cohesion to limit water loss.
Keratinocytes protected from dehydration
Osmolyte strategy: under oxidative (UV) or thermal stress, keratinocytes synthesize specific osmolyte transporters on the membrane for an active intake of betaine, leading to an increased water intake and cell volume recovery.
Protects scalp
Mitigates irritation of surfactants and reinforce skin barrier.
The Moisturising Osmolyte
Sustainably sourced bioactive,
Betaine, an osmolyte that is natural
Natural protection for hair
Benefits of natural betaine for hair
Strengthening
Penetrates into the hair cortex to help improve tensile strength and reduce broken fibers and split ends.
Hair Conditioning
Penetrates into the hair cortex to help improve tensile strength and reduce broken fibers and split ends.
Frizz Control
Helps to reduce frizz in humid condition. It makes the hair easier to style and reduce friction damage.
Scalp Protection
Mitigates irritation of surfactants and helps reinforce skin barrier for a reduced water loss. A healthy scalp is key for a healthy-looking hair.
Mode of action
As a Hair care product
Protects and repairs
By binding to damaged sites of hair
Protects scalp
Mitigates irritation of surfactants and reinforce skin barrier.
Penetrates into the hair cortex
Deep penetration into hair cortex to strengthen hair structure, limit broken fibers and split ends.
Deposits on hair surface
Hair surface deposition for improved wet and dry combing.
Certificates of GENENCARE® OSMS BA
IFF serves a large variety of end markets and our products can be found in thousands of consumer products around the world. See how we apply our creative and scientific expertise to create unique solutions for our customers worldwide.
Our Principals
